WIN a customised consumer insight package with Kaleidoscope

Kaleidoscope is offering 4 food and drink businesses the chance to win a fully customised consumer insight package designed to accelerate your innovation or solve your product development challenges.

What’s up for grabs?

One Grand Prize Winner and three runners-up will receive bespoke consumer insight services worth £54,000!

Why you need this

With 85% of new products failing, gaining effective consumer insight is crucial, but it can be out of reach for many businesses. If you're struggling to access reliable, actionable insights, this opportunity could be your breakthrough.

About Kaleidscope

Kaleidoscope is a unique collaboration between Twisted Orange and Swansea University's School of Psychology. We’ve developed innovative, academically rigorous methodologies tailored to the food and drink industry—offered at a price that makes impactful consumer insight accessible.

Our services are designed to answer your specific challenges, helping you make smarter decisions at every stage of your product journey.

We offer a suite of different modules which can be combined to create a recipe specifically tailored to your needs:

Consumer Attention - Providing insight into consumer attention using innovative methodologies including virtual reality and eye tracking

Focus Groups - Bespoke design & delivery of consumer groups, including novel visual focus groups to reach diverse demographics

Consumer Preferences - Consumer testing providing in depth analysis on preferred wording, health & nutritional claims, packaging formats

Consumer Attributes - Understanding your consumer demographics & traits through quantitative research to inform innovation and communication

Nutrition Claims - Providing expert advice to support product nutrition and health claims

Visual Communication - How visual communication can support understanding and encourage behavioural change

How to Enter

- Get your ticket for the Food & Drink Expo, 7th - 9th April NEC, Birmingham

- Book your appointment with us through the expo’s Digital Event Companion

- Or, visit us on the day at stand HH350A

You will have the chance to deliver a 5-minute pitch to our team providing an overview of your business, detailing what support you need and why we should work with you.

Unable to attend the Food & Drink Expo? Email us for more information to see how we can support you.