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Innovation & Insight

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We have extensive experience bringing sustainable foods to market, from concept development through to branding and marketing strategies.

Product launch

Always focussing on the latest macro and category trends, Twisted Orange has a vast insight into how to introduce new brands, products or categories and services to the market. We use our connections and experience to help judge where you would get the best return on your investments and what the fundamental activities would be for raising your profile with customers and consumers.

Budget

We know innovation can easily, and quickly, absorb money and will work with you to make sure your budget achieves the best possible results. If time or resource is at a premium, we can support the creation and delivery of content writing and posting.

Full Service

From product concept creation through to market launch there is the requirement for effective project management to ensure budgets are adhered to and time lines are achieved. As qualified Prince II practitioners, we can help build and execute processes to complement your business and ensure smooth launches. We know how to maximise the profitability of new products through effective supplier negotiation, efficient processes and by developing successful customer relationships.

Experience

We have managed product range launches for the likes of Marks and Spencer, Cadbury's and Fudge's Biscuits, throughout which we have learnt what delivers results, how to overcome the challenges and, most importantly, have loved the ultimate buzz from seeing new products on shelf. 

Food Industry Specialists

Having judged at Taste of the West awards, we know what 'great' tastes like! Louise's PhD in food chemistry also comes in useful when working on new product developments and processes.

Tasty Innovation

Case Study

One of our first Twisted Orange clients was the rather remarkable Fudge’s Bakery. We were approached to manage the key Marks and Spencer account for the business. Over a period of a year we managed new product launches for both all-year round and Christmas ranges across sweet and savoury categories working with the Fudge’s team and the development and buying teams within Marks and Spencer.

 

We successfully developed and launched new business worth £1.0m annually, including the introduction of savoury ranges with more sustainable ingredients and the extension of their delicious Florentines with on trend flavour combinations.

Want to find out how we can support your business with innovation and insight development? Get in touch.

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