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Kaleidoscope contributes to the transformation of global food systems to ensure secure and nutritious food for all by providing novel consumer insight methodologies that de-risk the innovation journey. We work with the food and drinks industry to develop healthy and sustainable products using a suite of services.

Kaleidoscope is a joint endeavour between Twisted Orange and Dr. Laura Wilkinson from School of Psychology at Swansea University.

A suite of consumer insight services are available which can be tailored to your requirements.

Bespoke design & delivery of consumer groups, including novel visual focus groups to reach diverse demographics

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Providing insight into consumer attention using innovative methodologies including virtual reality and eye tracking.

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Consumer testing providing in depth analysis on preferred wording, health & nutritional claims, packaging formats

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Understanding your consumer demographics & traits through quantitative research to inform innovation and communication.

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Providing expert advice to support product nutrition and health claims.

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How visual communication can support understanding and encourage behavioural change.

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Want to hear more? Get in touch

This collaboration has been supported by UKRI Catalyst award (2023/24).

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