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Kaleidoscope contributes to the transformation of global food systems to ensure secure and nutritious food for all by providing novel consumer insight methodologies that de-risk the innovation journey. We work with the food and drinks industry to develop healthy and sustainable products using a suite of services.

Kaleidoscope is a joint endeavour between Twisted Orange and Dr. Laura Wilkinson from School of Psychology at Swansea University.

A suite of consumer insight services are available which can be tailored to your requirements.

Bespoke design & delivery of consumer groups, including novel visual focus groups to reach diverse demographics


Providing insight into consumer attention using innovative methodologies including virtual reality and eye tracking.


Consumer testing providing in depth analysis on preferred wording, health & nutritional claims, packaging formats


Understanding your consumer demographics & traits through quantitative research to inform innovation and communication.


Providing expert advice to support product nutrition and health claims.


How visual communication can support understanding and encourage behavioural change.


Want to hear more? Get in touch

This collaboration has been supported by UKRI Catalyst award (2023/24).

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