Kaleidoscope Food & Drink Prize Winners

Earlier this year at the Food & Drink Expo we experienced some brilliant pitches from businesses looking to win a chance to work with Kaleidoscope. Since then, we have been working with our 5 lucky prize winners to develop and implement the perfect recipe of Kaleidoscope modules that suits their business needs.

Each of the recipes has been designed bespoke to the business and aims to accelerate their innovation process or solve their product development challenges. We are delighted that this work has been made possible with support from the Innovate UK 2025 Healthy Ageing Catalyst Accelerator award. We wanted to share more about the amazing businesses we have been enjoying working with.

Kaleidoscope GRAND PRIZE WINNER

Pulpex

Pulpex is our grand prize winner of a customised consumer insight package! Pulpex is a patented, first-of-its-kind packaging solution that uses technological innovation to deliver an eco-packaging category change by offering widely recyclable fibre bottles that uniquely embody today’s existing brand designs.

"We're delighted to have been given the opportunity to work with the amazing team at Kaleidoscope to gain a deeper understanding into the consumer insights behind our unique fibre bottle technology. The outcomes will no doubt help Pulpex shape its mission to become the future of sustainable packaging." — Scott Winston, MD / CSSO at Pulpex Ltd.

Pulpex is our first packaging client and we couldn't be more excited to support them on their journey. As the winning pitch, we have been implementing a comprehensive package of Kaleidoscope modules - visual focus groups, virtual reality shopping and quantitative research to understand consumer views on this exciting sustainable packaging.

Kaleidoscope Runners-UP

Ooji

Ooji is on a mission to make better breakfasts for fuller lives. Deliciously nutritious overnight oats that will leave you hungry for more. No prep, no stress - just grab a spoon & get after the day!

"Super excited to be working with the Kaleidoscope team, insights are a total game changer at our age & stage - so winning this competition is massive for Ooji!" — Zara Gambier, Ooji Founder

When we met Zara from Ooji Oats we were hugely impressed by her passion to bring healthy, convenient options to the breakfast occasion. By carrying out research to consider a specific demographic, Gen Z, we are exploring key insights that will support a successful launch and growth of this exciting new brand.

Neat Sweets

Neat Sweets are the future of candy. They create super low sugar (only 1.6g per 50g bag), plant powered, all-natural, low calories and high fibre candy!They’re disrupting the candy world by making mainstream sweets, low in sugar, vegan and just as tasty as ever before! Their product range consists of low sugar versions of your childhood favourites.

"We at Neat Sweets are honoured to be named runner-up recipients of a Kaleidoscope Insight Package. This generous package will give us invaluable visibility into consumer preferences and behaviours - insights we simply could not access without the support of the Kaleidoscope team. We're immensely grateful for their expertise and look forward to continuing our collaboration to drive even sweeter but better-for-you innovations." — Mark Lilley & Edwin Ebbens, Founders

The impact of too much sugar on the population continues to be a major challenge. Neat Sweets is tackling the issue, with a target of removing 10 million kilos of sugar from the confectionery category by 2030. Such an important focus, how could we not support their ambitions by supporting with the provision of vital consumer insight.

Gourmet Partners

Gourmet Partners collaborate with food brands from the UK and around the world to boost brand visibility and increase sales within the UK’s speciality food retail sector. Olina’s Bakehouse is one of the brands they have grown within the UK market, bringing great free-from options to the consumer.

"At Mondelez International, we're passionate about producing premium, health-forward products that meet the needs of today's health-conscious consumers. Being awarded the Kaleidoscope consumer insight package, through our trusted UK representatives, Gourmet Partners, is a fantastic opportunity to gain robust, science-led feedback on the Olina's Bakehouse range. This collaboration will help us optimise product messaging, strengthen our positioning, and support continued growth in leading UK retailers such as Waitrose and Sainsbury's. We're excited to better understand how our healthier snacking options resonate with shoppers and ensure they remain both relevant and compelling in a competitive market." — The Mondelez International Team

Olina's Bakehouse products are super tasty yet mainly located in the free-from aisles in supermarkets. We have been supporting the brand by exploring whether the brand would be able to drive growth through inclusivity and being located in the main shopping aisles in store. We are excited to see what consumers would prefer when shopping for products with specific dietary attributes.

HeyLO!

HeyLO! create utterly crave-worthy, nutritionally upgraded foods that free food-lovers from compromise, delivering that magic moment when you bite into something incredible and know it’s powering you forward.

"We're absolutely thrilled to be working with Kaleidoscope and Twisted Orange to carry out our very first professional customer insight project. Customers are at the heart of everything we do, so being able to speak directly to our different customer groups and really understand what they need from HeyLO! is a tremendous opportunity for us. We can't wait to dive in and learn from the people who matter most to our business." — Heidi Normanton, HeyLO! Founder

Heidi's passion for the brand came across loud and clear in her pitch, with HeyLO! making sure foodies don't have to compromise when facing dietary challenges. Our focus for the consumer insight has been to dive deep into how best to communicate with their diverse customer base to ensure great engagement and confidence in the brand.